How Crocs Navigated a Global Payroll Technology Transition
Across 11 Countries

Solution

Global Payroll Project Consulting

Region

Europe & Asia

Industry

Retail

Use Case

Payroll Technology Migration

employees transitioned without disruption
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countries migrated to a new payroll platform
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implementation partner managing it all
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About Crocs

Crocs is one of the world’s most recognized footwear brands, known for its iconic comfort-driven designs and a rapidly growing global retail footprint. With 65 new international stores planned and operations spanning Europe and Asia, Crocs needed a payroll infrastructure built to scale — and a partner who could get them there.

Company Size

5K – 10K

The Challenge

Scaling payroll across borders while opening 65 new stores

Crocs was moving fast. With an aggressive international expansion underway and 65 new stores planned — the majority outside the US — the brand needed to modernize its international payroll infrastructure to keep pace.

The challenge was significant. Crocs was operating across 11 countries with a lean team of three payroll analysts, varying fiscal year calendars, multiple employee types, and a growing dependence on external vendors for local compliance guidance. When they made the decision to migrate to a new payroll platform, they needed a partner who could:

  • Lead the full implementation across 11 countries in a structured, phased rollout
  • Bridge the gaps in in-country knowledge their internal team didn’t have
  • Coordinate across HR, Finance, Treasury, and Accounting to keep the business aligned throughout the transition
  • Ensure every market went live on time and in compliance with local regulations

The solution

End-to-end Implementation Leadership from HSP Group

Crocs selected HSP Group’s Premium Implementation Support to lead the transition from start to finish — the most comprehensive tier of our payroll consulting engagement.

HSP became the central point of command for the entire rollout. We started with Ireland as the first phase go-live, then managed a structured phased expansion across the remaining countries in Europe and into India.

Throughout the engagement, HSP handled data collection, data alignment, and data cleansing to ensure a clean migration into the new system. We managed all vendor relationships, ran regular cross-functional update calls, and kept every internal stakeholder — from HR to Treasury — aligned on configuration needs and timelines. Where local regulatory complexity required deeper expertise, we brought in subject matter experts to fill the gap.

We also led change management and internal readiness efforts, so the Crocs team wasn’t just ready for go-live — they were confident.

HSP Group has been an outstanding partner as we expand our payroll and HR operations across Europe and Asia. Their highly skilled experts and hands-on project leadership, combined with a flexible consulting retainer that blends HR advisory, payroll transition, and in-country expertise, gives us the support we need as requirements evolve. The team is professional, collaborative, and delivers strong value through fair and transparent pricing.
Ryan Conley
Sr. Director, Global HR Operations, Crocs

The impact

A compliant, scalable payroll foundation across 11 countries

With HSP managing the complexity of the implementation, Crocs’ lean payroll team could stay focused on day-to-day operations while the transition happened around them.

  • 11 countries — Ireland, UK, Germany, Netherlands, France, Italy, Austria, Denmark, Finland, Sweden, and India — successfully migrated
  • 1,040+ employees transitioned to the new platform without payroll disruption
  • Zero gaps in compliance across all markets throughout the rollout
  • A scalable payroll foundation now in place to support the next phase of Crocs’ global retail growth

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