Expanding into new markets, without the guesswork
EoR or entity? First hire or full operation? HSP gives you one expert partner for every path into a new market — entity setup, employment, payroll, tax, and compliance in 100+ countries.
THE WORK BEHIND "EXPANSION"
What does expanding into a new market involve?
Entering a new country means building a compliant operating foundation from scratch — choosing the right employment structure, registering with local authorities, hiring your first people, and standing up payroll, accounting, and tax. Every market has its own rules, timelines, and risks.
- Choosing between EoR and entity setup
- Entity incorporation and registrations
- Compliant first hires and contracts
- Payroll, accounting, and tax from day one
- Single point of contact
Entering a market is easy. Operating in one is hard.
The opportunity is clear — the path to it usually isn’t. If you’re planning your company’s next market entry, these questions probably sound familiar:
Problem
EoR or entity?
The wrong structure costs you — EoR fees climb as headcount grows, while a premature entity locks in setup and wind-down costs you didn’t need.
Solved by HSP Group: a clear decision framework based on your headcount, timeline, and goals — plus support for both paths, and the transition between them.
Problem
Months to become operational
Entity setup can take several months, and every country has its own registrations, banking, and filing requirements. Meanwhile, your target hire is interviewing elsewhere.
Solved by HSP Group: hire in weeks through EoR while your entity is established in parallel — speed without shortcuts.
Problem
Compliance unknowns
Permanent establishment risk, employment law, statutory filings, indirect tax — the rules you don’t know about are the ones that cost the most.
Solved by HSP Group: local experts in every market flag the obligations before they become liabilities.
Problem
An advisor for every workstream
A law firm here, an accountant there, a payroll vendor somewhere else — coordination falls on your team before you even have a team in-country.
Solved by HSP Group: one partner for entity, people, tax, and accounting — one contact, one invoice, one platform.
GLOBAL ENTITY SOLUTIONS
Comprehensive Entity Setup and Management for Every Market
Our Global Entity Solutions take you from incorporation to fully compliant ongoing operations — coordinated across every country you enter, with local expertise and a single point of accountability for your expansion.
Setups & Incorporations
Entity formation, registrations, and local requirements handled end-to-end in your target market.
Entity Compliance Filings
Ongoing statutory filings, governance, and corporate compliance, tracked and delivered on schedule.
Statutory Accounting & Bookkeeping
Local-GAAP accounting, bookkeeping, and reporting that keeps your new entity audit-ready.
Tax Guidance & Compliance
Direct and indirect tax registration, guidance, and compliance from day one.
One partner for your entire expansion
HSP acts as an extension of your team in 100+ countries — whichever entry path you choose.
Employer of Record
Employer of Record
EoR to Entity Support
EoR to Entity Support
Technical HR Advisory
Technical HR Advisory
Entity Setup & Incorporation
Entity Setup & Incorporation
Global Payroll
Global Payroll
Accounting & Tax Compliance
Accounting & Tax Compliance
Global Expansion Powered by GateWay
Expanding into a new market shouldn’t mean tracking registrations in spreadsheets and compliance deadlines in someone’s inbox. GateWay gives you one view of every entity, obligation, and employee — across every country you operate in — with a direct line to HSP’s experts.
Choosing the Right Path for Global Expansion: EoR vs. Entity
Navigating global expansion is complex—especially when deciding whether to use an Employer of Record (EoR) or set up your own legal entity. Download our eBook to distill essential insights on risk, compliance, and cost, equipping you to expand with confidence.
The Preferred Partner for Global Expansion
See why leaders at the world’s fastest-growing companies choose HSP to consolidate vendors, ensure compliance, and scale seamlessly across 100+ countries.
CASE STUDY
Kovalus Finds the Right Global HR Partner in HSP Group
“Any company looking to expand globally and not know where to start, I would advise them to start with HSP.”
CASE STUDY
How Acquia Streamlined Global Entity Compliance with HSP Group
"Since going live, our team has reported significant quality improvements and time efficiencies in the work we have received, along with a sense of comfort that our international entities are well looked after."
CASE STUDY
How FacilityOS (formerly SCLogic) Expanded to Sweden with Fast, Compliant Entity Setup
Even though HSP operates across a variety of countries and offers the full-suite of global expansion solutions, they continue provide us with a single point of contact, making our engagement feel like a collaborative partnership.”
Why Partner with HSP for Global Expansion?
We deliver structured global expansion support that gets you operational faster, keeps you compliant, and scales as your plans evolve.
EoR vs. Entity Decision Support
Most expansion mistakes happen before day one — choosing the wrong structure. We assess your headcount, timeline, budget, and goals to recommend the right entry model, and support the transition when your needs change.
End-to-End Market Entry Execution
From incorporation and registrations to first hires, payroll, and tax setup, our local experts execute every workstream — so your team isn't coordinating five advisors across time zones.
One Platform with GateWay and Expert Teams
Every entity, filing, and employee visible in one place, backed by a named account team that knows your business.
WHAT EXPANSION LEADERS ASK US
Common questions about expanding into new markets
Not necessarily. With an Employer of Record (EoR), HSP can employ your people compliantly on your behalf while you direct their day-to-day work — letting you hire in weeks instead of months. It’s the fastest, lowest-risk way to enter a market, especially for small initial teams.
As a rule of thumb, once you reach roughly five or more employees in a country — or you need brand presence, customized benefits, equity compensation, or on-site work — an owned entity typically becomes the more economical and flexible choice. We help you evaluate the break-even point for your specific situation.
It varies significantly by country — from a few weeks to several months, depending on local registration, banking, and licensing requirements. Many customers hire through EoR while we establish their entity in parallel, so the business doesn’t wait.
Yes — and planning that transition early is the key to making it smooth. HSP manages the full EoR-to-entity move: entity setup, employee transfers, contracts, benefits benchmarking, and payroll cutover, all without disruption to your people.
