15 Country Market Entry for Venture Backed RPA Firm

Client problem:

A rapidly growing VC backed RPA company with revenues of over $300 million needed a back-office infrastructure established as they aggressively expanded their global footprint.

International Expansion Planning

The CFO, General Counsel, and Head of Human Resources came to us to solve this problem. The list of countries was disparate, which was unsurprising to us. Most businesses have some organic growth which can take them to large markets. Traditionally, this included countries thought of for international growth, like Brazil, Russia, China, and Germany. Growth targets could also include more exotic markets like Hungary, Slovenia, Colombia, and Thailand. Each represented its own challenges since regulations not only exist at the functional levels of legal, tax, and HR, but also at the country level, state level, and local levels.

What we did:   

We provided end-to-end market entry support, which meant:

  • Evaluating each market for size, competitive landscape, complexity, and growth potential

  • Developed an expansion roadmap that would enable them to secure the human capital they needed to be successful

  • Drove the implementation plan in each country

  • Developed benchmarks and plan for transition to a self-service model so that the client would be armed with the necessary infrastructure and competencies to reassess their delivery model and consider if a fully outsourced back-office would still be fit for purpose

The Results:

Our client realized savings in excess of $3 million dollars from the optimization of salary spend, reduced tax and compliance cost burdens and speed to market entry. Our plan also allowed the client to scale in a flexible manner, on their own timeline, and to continually optimize their delivery infrastructure.

About the Author

Randy Worzala

, Co-Founder & Head of Growth at HSP Group

Randy Worzala, Co-Founder and Head of Growth at HSP Group, is a seasoned growth and operations executive with more than 25 years of experience helping Fortune 500 companies expand globally, scale revenues, and optimize their cost structures. With a background in Big Four accounting and deep experience as both an operator and investor, Randy has played a key role in scaling high-growth organizations backed by venture capital, private equity, and public markets. Throughout his career, Randy has been closely involved in multiple mergers, acquisitions, and successful exits, and is known for building sales-driven cultures that support sustainable, profitable growth. Prior to his current role, he served as Co-Founder & Head of Americas at HSP Group, where he helped establish the company’s commercial foundation. Today, as Head of Growth, Randy oversees global revenue functions across Sales, Marketing, and Customer Success. His focus is on helping companies simplify international operations through HSP Group’s turnkey approach—providing centralized finance, tax, legal, and HR support that ensures compliance, consistency, and operational efficiency across global markets.
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